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How Can I: Help
Campaign Strategy
Australians become confused when disposing their waste. They need a platform that guides them towards correct waste management habits.
Roles:
Research
Creative strategy
Campaign design
Brand design
Web Design (CMS)
Print Production
This educational campaign addresses one of Australia’s leading social issues, which is confusion towards correct waste and recycling management. This campaign encourages Victorian to adopt correct household waste habits.
A key objective behind this campaign is to address the confusion that Victorian households experience when disposing their waste.Though addressing confusion within households, this campaign holds an
overarching aim to reduce the contamination of recyclables.
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