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How Can I: Help

Campaign Strategy

Australians become confused when disposing their waste. They need a platform that guides them towards correct waste management habits.



Creative strategy

Campaign design

Brand design

Web Design (CMS)

Print Production

 This educational campaign addresses one of Australia’s leading social issues, which is confusion towards correct waste and recycling management. This campaign encourages Victorian to adopt correct household waste habits. 


A key objective behind this campaign is to address the confusion that Victorian households experience when disposing their waste.Though addressing confusion within households, this campaign holds an

overarching aim to reduce the contamination of recyclables. 

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