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For the Record
Campaign Strategy
60% of Australians want to keep Australia day celebrations on January 26th. This perspective rises from misinformation and misunderstandings.
Roles:
Research
Creative strategy
Campaign design
Brand design
Animation
Copywriting
Scriptwriting/ Voice over
For The Record, is a call for Australian to change the date that celebrates Australia day. This campaign focuses on social misconceptions that surround Australian colonial history and presents these misconceptions as one of the influencing factor over Australians who do understand the magnitude of devastation that January 26th represents for First Nation’s People.
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