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For the Record

Campaign Strategy

60% of Australians want to keep Australia day celebrations on January 26th. This perspective rises from misinformation and misunderstandings. 

Roles: 

Research

Creative strategy

Campaign design

Brand design

Animation

Copywriting

Scriptwriting/ Voice over

For The Record, is a call for Australian to change the date that celebrates Australia day. This campaign focuses on social misconceptions that surround Australian colonial history and presents these misconceptions as one of the influencing factor over Australians who do understand the magnitude of devastation that January 26th represents for First Nation’s People. 

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