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For the Record
Campaign Design
& Strategy
60% of Australians want to keep Australia day celebrations on January 26th. This perspective rises from misinformation and misunderstandings.
Roles:
Researcher
Marketing Strategist
Graphic Designer
Copywriter
Animator
Scriptwriter/ Voice over
'For The Record' is a campaign surrounding #changethedate, this movement seeks to challenge the significance of Australia Day, which is celebrated on January 26th.
This campaign focuses on social misconceptions that surround Australian colonial history and presents these misconceptions as one of the influencing factor over Australians who do understand the magnitude of devastation that January 26th represents for First Nation’s People.
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